This is the second post in our two-part series on Social Media marketing for spas. You can read the first post, describing what Social Media is, here.
In this post we want to address the various benefits a spa can expect to receive from a well-implemented Social Media campaign, and provide some rules on how to do this.
Social Media can deliver the following for your business:
Attract New Clients
By creating a greater online presence for your company you increase the likeliness of an individual discovering it while browsing the Internet. Make sure you have a professional and informative website however, otherwise you might lose the lead once they land on your page!
Strengthen Bonds With Existing Clients
Social Media is all about making a personal connection; a customer who is constantly given information and updates about a business is more likely to feel there is a relationship and will therefore be more loyal to your company.
Build Your Brand
“Branding” used to be a very expensive proposition. At one time one had to invest thousands of dollars in marketing and publicity to reach their audience frequently and gain status as an expert in the field. Social Media offers opportunities for you to garner this kind of attention and create articles positioning you as an expert at a fraction of the cost.
Search Engine Optimization (SEO)
Google has effectively become the new Yellow Pages. Turning up in the first results of Google is one of the single most beneficial things that can happen for your business, and Social Media can make this a reality.
Ready to Get Started? Social Media Rules of Thumb
1. Create Valuable Content:
Customers need to be given a reason to regularly visit your blog and Facebook page or to follow you on Twitter; it is not enough to hope that people will join simply because they like your business. This reason must come down to content. Your Social Media networks need to be publishing and distributing information that is interesting, valuable, and informative.
2. Offer Incentives:
One of the fastest ways to grow Social Media following is to offer contesting. By using tools like Facebook, Twitter and local bloggers, one can set-up contests that require individuals to become fans or followers in order to win the prize. Not only does this allow one to grow their fan base, but it also extremely beneficial for the business’ online brand, as social media users (particularly on Twitter) look very favourably upon organizations who offer contesting in this way.
3. Enter the Conversation:
To be truly successful in Social Media one must form connections, engage in dialogue and present a personality they can relate to. Generally speaking, you should have one assigned person from your company who looks after Social Media, and has monitoring alerts (Google Alerts) in place, so that they can join in the conversation no matter where it occurs.
We hope this information has got you excited to start utilizing Social Media for your spa business. If you have any questions about integrating Social Media into your existing operations, please feel free to contact us, as we’d be happy to help!
