Body Beautiful Wraps Country Music’s Biggest Stars

Body Beautiful couldn’t be more excited to be returning to the 2010 Canadian Country Music Awards with our signature Universal Contour Wrap.  In recent years the inch-loss treatment has become a favourite among a variety of celebrities, including Canadian Country sensation Patricia Conroy at last year’s event – she lost an astonishing 10″ with just one treatment.

We are always excited to attend events such as these because they represent a wonderful way to introduce new clients to the breakthrough treatment, secure excellent media coverage for the Universal Contour Wrap, and are a lot of fun!

You can read all about our attendance at the CCMA’s in the press release sent out today:

Stars are pampered with the Universal Contour Wrap’s signature inch loss treatment at the Canadian Country Music Association Awards in Edmonton

Celebrity Favourite Body Beautiful Canada continues to get A-listers red carpet ready

Vancouver, BC - Johnny Cash – one of country music’s most beloved performers – used to sing that he “wore black for the ones who were held back”. But there’s no need for celebrities to wear such a color in the hope of hiding any unwanted lumps and bumps thanks to Body Beautiful Canada’s Universal Contour Wrap (UCW), which has taken North America by storm and will be showcased at the Canadian Country Music Association Awards (CCMAs) exclusive Gifting Lounge, September 11 and 12, 2010 in Edmonton.

Hosted by WOW!Creations, the CCMAs official Gifting Lounge promises to be full of the ‘hippest, most gorgeous and sought-after brands’. The UCW will pamper the finest talents of the industry, ensuring they look red carpet ready for the big night. Stars including Shania Twain, Martina McMride, Emerson Drive, Jann Arden, and Jason Priestly will all be in town for what is the most important event in the Canadian country music calendar.

“We are delighted to be invited for our second year in a row to this wonderful Canadian awards celebration,” said Helen Hodgson, Director of Body Beautiful Canada. “We look forward to pampering celebrities with our popular inch loss treatment, informing them of the astonishing and immediate results they will see with just one wrap. Their bodies will be immediately tighter, firmer and more toned: this is truly the ideal treatment before hitting the red carpet!”

Celebrities and VIPs have been personally invited to experience Body Beautiful Canada’s extremely popular detoxifying and inch-loss treatment at such prestigious events as the Oscars, Emmy’s and the Miss America Pageant – Paula Abdul, Paris Hilton, Anna-Lynn McCord, Jean Smart and Joey Fatone have all raved about the wrap that stimulates the lymphatic system and encourages the removal of toxins, guaranteeing a minimum loss of six inches with just one treatment.

Developed by Dr. Richard Strem after extensive research into beneficial minerals used in spa treatments around the globe, the UCW involves being wrapped in 25 to 30 elasticized bandages that have been pre-soaked in a warm, mineral-rich clay solution. The UCW bandages sculpt and tone the body, while the natural minerals absorb into the skin and the clay draws out toxins.

For more information on the CCMA Gifting Lounge, please visit: http://wowcreationsmedia.com/

OR to book a UCW treatment, please visit:

www.bodybeautifulcanada.com for a spa near you.

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12 Reasons You May Be Having Trouble Losing Weight

Have you been dieting, exercising and generally keeping an eye on your weight, but still haven’t seen the scale move?
EverydayHealth.com wrote an excellent article on 12 reasons why you may not be achieving the weight-loss that you’d expect from rigorous exercise and a healthy diet. Most of us have, at some point, experienced the ‘plateau’ where the pounds stop coming off and discouragement sets in. Here are the 12 common diet mistakes that, if corrected, will get you back to seeing the scale go down in numbers. And don’t forget that Body Beautiful’s  line of signature inch loss treatments help support your weight loss efforts!

1. Overcompensating Food Intake When Exercising Regularly:

Many people overestimate the amount of calories they burn during exercise, and start to eat more as a result. The misconception here is that working out means you are burning more calories, meaning you can eat more. While the theory is correct, the conclusion is not, if you are trying to lose weight. In order to lose weight you need to be burning more calories than you are consuming, and the only way to accurately calculate that is by counting your calorie intake (a great way to do this is via a journal), rather than estimating it; and by calculating your calories burned (the intensity of exercise, your resting-or “basal”- calorie burn rate, the length and type of exercise, etc.). There are some great tools online to assist you in these calculations, such as CalorieCount that lets you input what you’ve eaten and helps you calculate the calories, as well as what you’ve burned based on general estimates for different common exercises.

2. Lack of Sleep:

Sleep is when your body rests, recharges and repairs. Lack of sleep can affect the proper sequence of hormone release, and can also lead to late-night snacking: calories you may not have planned and accounted for!

3. Stress:

Weight gain has been linked to stress in women, particularly those that are middle-aged. While many women manage their feelings with food because it’s soothing, the calories add up quickly. Try a cup of tea or a piece of calorie-free chewing gum when you need a pick-me-up.

4. Skipping Meals:

The temptation of skipping meals when you’re trying to lose weight is strong – but this type of crash dieting often results in overeating later in the day, eventually making up for the missed calories by eating more. It’s also worth noting that after approximately 72 hours of inconsistent eating habits, your body will stop burning calories and begin to store fat, as well as slowing your metabolism. Eating regularly and often (approximately every two hours, small, controlled portions) is the best way to encourage your metabolism to stay high.

5. High Calorie Intake:

Calories are not related to portion size – so while you think you’re dialing down your intake by reducing your portion size, if you aren’t counting the real number of calories you’re eating, there’s a chance you’re consuming more than what’s necessary for weight-loss.  Measuring utensils and a food scale are the best way to check your portions, and a food journal is essential for counting the amount of calories you’ve consumed over the course of a day.

6. High Calorie Drinks:

Many drinks that are seemingly healthy and wholesome contain a lot of calories. Consider sugar-free fruit juice, which contains up to 180 calories in a glass. Drinking three servings per day over a week can add up to 3,500 calories, which is equivalent to a pound of weight – which means that if you reduce your intake of high calorie drinks and drink water instead, you’re more likely to start losing weight.

7. Fast and Loose Dieting:

Without properly measuring your calorie intake and calculating your calorie burn, you’re really just playing a guessing game with your diet. You’re guessing that since you burned 300 calories by exercising, you are entitled to that 300 calorie muffin – which is essentially canceling the effects of your workout. In order to remain in the ‘caloric deficit’ required for weight loss, you need to be stringent with your calorie input and output. Becoming lax with your intake and justifying it with your regular exercise will keep you either at the same weight, or may even cause you to gain.

8.  Weekend “Breaks”:

A lot of people give themselves permission to indulge on weekends after a week of rigorous diet and exercise. The only problem is, those calorie splurges on snacks, desserts and alcoholic beverages can add up quickly, negating your week’s worth of hard work. If you need to indulge, do it within your diet calorie limit.

9. Diet Impatience:

It takes time to reshape your body – accessing fat stores and using them as energy is not an overnight process for your body. Many people get frustrated and resort to crash diets (which ultimately result in weight gain) or give up because they feel they aren’t seeing results quickly enough.

10. Medical Conditions:

Any condition that results in decreased mobility and less activity will make losing weight more of a challenge. Some medications lead to weight gain as a side effect – such as steroids, some psychiatric medications, insulin and certain beta blockers. If you are on medication that you feel has caused you to gain weight, speak with your physician about exploring a non-weight-gaining alternative. You may have an undiagnosed or untreated condition – such as a low thyroid, which affects metabolism – that has caused you to gain weight or inhibits you from losing it.

11. The Plateau:

It’s common during any weight-loss plan to reach a plateau. The plateau is where you’ve stopped losing weight, and are ‘stuck’ at one weight for an extended period of time. It’s important to realize that it isn’t all about the number on the scale. You could be exchanging your fat tissue for lean muscle (which weighs more), and as such the differences in your body will be visible, but not reflected on your actual weight. In time you’ll resume the weight loss, as your metabolic rate starts to increase.

12. Already at Optimal Body Weight:

Your body knows what its optimal functioning weight and size is – and it may be trying to tell you that you’re where you need to be. If you push past that point, it may lead to muscle loss and a slowing of your metabolism, because you will have to restrict your calorie intake by extreme amounts to see any results beyond your ideal weight. When this is the case, ask yourself why you want to continue losing weight, and whether you will be able to maintain a healthful lifestyle if you do so.

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Notice of Rescheduling: Spa Marketing Seminar

As you may know, our August 16 Spa Marketing Seminar has been postponed to allow the many spa practitioners vacationing during August to participate.   Please check back here over the next few weeks for updates on the new date.

Body Beautiful Spa Marketing Seminar
Following on the great success of our July seminar, Body Beautiful is pleased to announce that it will be hosting another Marketing for Spas Workshop this August.

Topics covered in this series will include:

-  How to market on a budget
-  Keeping and extending the lifespan of your current clients
-  Networking with other spa owners
-  Taking advantage of social networking

We would like to extend an invitation to all Lower Mainland spa owners and managers to come and join us for this informative, daylong workshop.

For more information, please contact:

Gloria at 1‐877‐298‐1117

Or by email at gloria@bodybeautifulcanada.com

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Using Online Video to Market Your Spa

Spa businesses are increasingly utilizing social media tools like Facebook and Twitter to raise awareness for their services, but have yet to take significant advantage of another social media giant – YouTube.

As mentioned in a previous post, YouTube is a video-sharing website where users can post their videos to share with the world.  People upload music videos, commercials, home movies, and candid footage, to name but a few.  With over two billion videos being watched every day, YouTube is among the most trafficked sites on the entire Internet.

The ability to upload and share videos presents many opportunities for the savvy spa owner, including:

-  Showing off the interior of your spa to potential new customers.

-  Demonstrating how one of your new or specialty treatments work.

-  Adding videos to your website (YouTube makes this very easy to do.)

-  Reaching new customers who may be interested in your spa (YouTube always recommends related videos after a viewing, so anyone watching videos on spa treatments or your local area have the possibility your video being recommended.)

Body Beautiful has found YouTube to be very useful in demonstrating exactly how our Universal Contour Wrap treatment works.  The video has only been online for a little more than a year, but has already secured nearly 20,000 views!

PS.  Any spas that already offer the Universal Contour Wrap should feel free to use this video to let your customers know how this revolutionary treatment works!

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Wonderful News from Our Friends at Dominelli

Regular readers of our blog will know that that Body Beautiful Canada and Dominelli International College of Esthetics recently partnered together to offer Universal Contour Wrap Certification to students at the school.

We were therefore very pleased when the following email arrived from our friend at the college:

I just wanted to share some good news with you.

We had a client come in today to get her first Universal Contour Wrap done. Her results were amazing- she lost 19 inches! Better yet, you should have seen her smile, she was so happy that we all got tears in our eyes just seeing her happiness.

Regards,
Jyoti Prasad
Dominelli International College of Esthetics

Our thanks go out to Jyoti and everyone at Dominelli for sharing this wonderful story with us and for helping us raise awareness for the Universal Contour Wrap.

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Twitter for Spas: Five Directors Who Tweet

In our recent blog posts on social media marketing and how it can benefit your business we identified Twitter as a great way to inform potential customers about your spa.

To gain an appreciation for what your spa might have to say on Twitter, we thought we would share examples of others who are already using this great Social Media tool to this end. The following is a list of five Spa Directors who tweet:

@spaguru
Valory Reed
Spa Director at St. Regis Monarch Beach’s Spa Gaucin, California
www.spagaucin.com

@Complexions
Denise Dubois
Spa Director at Complexions Spa & Salon, New York
www.complexions.com

@EsspaKozmetika
Eva Kerschbaumer
Spa Director at ESSpa, Pennsylvania
www.esspa.net

@MKMSpaGirl
Melinda K. Milner
Spa Director at Terranea Resort, California
www.terranea.com

@MoniqueCasanova
Monique Casanova
Spa Director at Spa at the Del, Hotel Del Coronado, California
www.hoteldel.com

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Social Media for Spas, Part Two

This is the second post in our two-part series on Social Media marketing for spas. You can read the first post, describing what Social Media is, here.

In this post we want to address the various benefits a spa can expect to receive from a well-implemented Social Media campaign, and provide some rules on how to do this.

Social Media can deliver the following for your business:

Attract New Clients
By creating a greater online presence for your company you increase the likeliness of an individual discovering it while browsing the Internet.  Make sure you have a professional and informative website however, otherwise you might lose the lead once they land on your page!

Strengthen Bonds With Existing Clients
Social Media is all about making a personal connection; a customer who is constantly given information and updates about a business is more likely to feel there is a relationship and will therefore be more loyal to your company.

Build Your Brand
“Branding” used to be a very expensive proposition.  At one time one had to invest thousands of dollars in marketing and publicity to reach their audience frequently and gain status as an expert in the field.  Social Media offers opportunities for you to garner this kind of attention and create articles positioning you as an expert at a fraction of the cost.

Search Engine Optimization (SEO)
Google has effectively become the new Yellow Pages.  Turning up in the first results of Google is one of the single most beneficial things that can happen for your business, and Social Media can make this a reality.

Ready to Get Started? Social Media Rules of Thumb

1.  Create Valuable Content:
Customers need to be given a reason to regularly visit your blog and Facebook page or to follow you on Twitter; it is not enough to hope that people will join simply because they like your business.  This reason must come down to content.  Your Social Media networks need to be publishing and distributing information that is interesting, valuable, and informative.

2.  Offer Incentives:

One of the fastest ways to grow Social Media following is to offer contesting.  By using tools like Facebook, Twitter and local bloggers, one can set-up contests that require individuals to become fans or followers in order to win the prize.  Not only does this allow one to grow their fan base, but it also extremely beneficial for the business’ online brand, as social media users (particularly on Twitter) look very favourably upon organizations who offer contesting in this way.

3.  Enter the Conversation:

To be truly successful in Social Media one must form connections, engage in dialogue and present a personality they can relate to.  Generally speaking, you should have one assigned person from your company who looks after Social Media, and has monitoring alerts (Google Alerts) in place, so that they can join in the conversation no matter where it occurs.

We hope this information has got you excited to start utilizing Social Media for your spa business.  If you have any questions about integrating Social Media into your existing operations, please feel free to contact us, as we’d be happy to help!

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Social Media for Spas, Part One

At this point most people have become quite familiar with hearing the term “Social Media” come up in conversations, TV shows and news.  Individuals who manage or own businesses probably also hear a lot about Social Media building client loyalty, driving business, increasing brand awareness, and improving customer service, among others things.  What these individuals don’t often hear however, is how Social Media can be used to achieve these ends.

During our recent One-Day Spa Marketing Seminar, we had Curve Communications join us to help explain exactly what Social Media was and how spa owners, managers and operators should implement it to improve business.  As the presentation was such a success, we thought that we would share its main points here.

The presentation has been divided into a two part series.  This first post will discuss Social Media in general– what it is, as well as a basic overview of the most popular social networking sites out there. The second post will outline what Social Media can accomplish for a spa business.

1. First Thing’s First: What is Social Media?

Social Media is an umbrella term used to describe information that is created and shared through online networks. It has some key characteristics that differentiate it from traditional media.

Traditional media uses a broadcast model, where communication is a one-way street going from one source (such as the writer at a newspaper or a TV news anchor) out to many.  Social Media on the other hand turns everyone into creators of content, as any individual can comment and post materials online.  Beyond this, social media allows for conversation to occur where previously there was only broadcasting.  This has been a big change for large companies, who now must address their customers personally in a public space.

2. Why is Social Media so Trendy?

Social Media goes beyond trend and actually represents a fundamental change in the way we communicate and look for information.  While specific sites and tools may ebb in popularity, Social Media as a concept is here to stay.

3. What are the Most Popular Social Media Websites?

There are hundreds of Social Media websites, tools and communities across the Internet.  The most popular and widely used ones include:

Facebook is a tool that allows one to create a profile page to represent yourself or your business.  The page contains basic information such as what city you live in, where you work, where you went to school, and may contain photos of you, added by yourself or others.  The network also allows you to publicly share interesting websites, articles or information, converse with friends, and comment on information shared by friends.

Blogs, like the one you’re currently reading, are an online site (or part of a site) that regularly publishes small articles devoted to a particular topic.  The blog may be run by a company or by an individual, and there are tens of thousands of blogs all across the Internet.

Twitter is a site that continues to receive a lot of buzz, and is what we call a “micro blogging” site.  Like a blog, it allows you to publish content, however, it limits you to doing so in 140 character fragments.  Individuals who have decided they are interested in receiving your updates (followers) will see your content when they log into the site.

YouTube is a video-sharing website where users can post their videos to share with the world.  People upload music videos, home movies, commercials, and candid footage, to name but a few.

Flickr is a lot like YouTube, only devoted to sharing photos instead of videos.

Yelp is a site where members post their reviews and opinions of restaurants, hotels, businesses, parks, beaches, spas, and anything else they see fit to review.

Social Bookmarking sites work like the bookmark function in your web browser, where you make note of a page that you like and want to return to.  Social bookmarking makes this list public, so individuals can share the interesting, funny or educational websites they find with like-minded individuals.

Google AdWords is not technically a Social Media platform, however it is very beneficial tool to integrate into a Social Media plan.  The program allows an advertiser to appear as a “Sponsored Result” when a person searches in Google using words related to your business.  You only pay for the ad when it is clicked; as opposed to every time the ad runs.

Now that we’ve outlined the Who, What and Where of social media, our next post will be addressing the “Why”. Stay tuned!

Questions about using social media as a spa owner?
Leave a comment and we’ll be happy to help!

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Drink This Not That: Sipping Your Way Thin

Changing what you drink just may be the magic weight loss bullet you’ve been looking for.

David Zinczenko and Matt Goulding sure think so. But then they did write the book on it: Drink This Not That. They’ve even gone so far as to claim that you could lose up to 32 pounds in a year just by changing what you drink.

What most people don’t know is that it’s a lot easier to drink extra calories than to eat it. So you really need to pay attention to what you’re sipping on.

Here is a sampling of what their book has to offer. The following are 5 of the worst things to drink, followed by 5 slimming alternatives.

Breakfast
While a cup of hot coffee or a glass of lowfat milk are both great ways to start your day, beware of the smoothie trap. More often than not smoothies are closer to milkshakes than protein shakes.

Worst beverage: Smoothie King Peanut Power Plus Grape (40oz)
1,498 calories / 44g fat / 214g sugar

Drink This Instead: Smoothie King High Protein Banana (20oz)
322 calories / 9g fat / 23g sugar

Lunch
A study done at Virginia Polytechnic Institute showed that people who drink 17oz of water before sitting down for a meal ended up eating 9 percent fewer calories. Those calories can really add up over time.

Worst beverage:SoBe Green Tea (20oz)
240 calories / 0g fat / 61g sugar

Drink This Instead: Honest Tea Organic Honey Green Tea (16oz)
74 calories / 0g fat / 18g sugar

Afternoon
When the afternoon rolls around most of us are ready for a pick-me-up. Too often these caffeinated drinks are loaded with waist-expanding calories.

Worst beverage: Starbucks Venti Peppermint White Chocolate Mocha with whipped cream
660 calories / 22g fat / 95g sugar

Drink This Instead: Starbucks Venti Caramel Cappuccino
170 calories / 6g fat / 18g sugar

Postworkout
There’s no good reason to follow up a great workout with a sugar-filled beverage, even if it makes claims for quick recovery and muscle growth. After exercise your body is in need of protein, carbohydrates and potassium, so choose a beverage filled with these three.

Worst beverage: Naked Protein Juice Smoothie (15.2oz)
418 calories / 4g fat / 53g sugar

Drink This Instead: Horizon Organic Chocolate Reduced Fat Milk (8oz)
180 calories / 5g fat / 27g sugar

Alcoholic Beverages
There are known benefits to drinking alcohol in moderation (one or two drinks per day) such as raised HDL (good) cholesterol, boost in bloodflow, and improved sugar metabolism. A recent study in the journal BMC Public Health reported that people who have a daily drink were 54 percent less likely to be obese. However, it’s called a beer belly for good reason, since many alcoholic beverages are loaded with calories.

Worst beverage: Red Lobster Traditional Lobsterita
890 calories / 183g carbohydrates

Drink This Instead: Red Lobster Classic Martini with Gin
140 calories / 0g carbohydrates

Recent studies are reporting that most of us drink 21 percent of our daily calories. That adds up to an average of 460 calories each day. It’s easy to see how these calories quickly add up into unwanted pounds.

Pay extra attention to what you drink throughout each day. Make it a habit to pass on the calorie-packed drinks and to focus on drinking lots of water.

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Body Beautiful Partners with Dominelli

Elite Spa College Offers UCW Certification to Students

We are delighted to announce our recent partnership with Dominelli International College of Esthetics in Vancouver. This wonderful partnership will allow us to offer students a two-day certification workshop, as part of their overall curriculum, in the correct wrapping technique for one of our most popular inch loss treatments – the Universal Contour Wrap (UCW), which saw record sales this month throughout North America!

This partnership ensures graduating students from Dominelli’s will be properly trained and able to administer the UCW to our high standard – wherever they work. And given the UCW’s continued expansion and popularity, this specialized training provides Dominelli graduates with a competitive edge, as spa owners across the country will find this certification extremely desirable.

It’s all good news: UCW Estheticians are in-demand because our guaranteed inch loss treatment continues to rise in popularity, resulting in flourishing sales throughout North America! And with this good news, we certainly look forward to hearing more amazing inch loss stories from clients across the country and beyond.

Contact Dominelli’s for more information on the UCW certification workshops.

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